Tom Holland's BERO
Non-Alcoholic Beer Review
The #1 best-selling NA beer on Amazon. We put all three flavors to the test.
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The Story Behind BERO
Tom Holland — Peter Parker in the MCU, one of the biggest movie stars on the planet — went public in 2021 about his decision to stop drinking. What started as a Dry January challenge turned into a permanent lifestyle change. By 2024, he'd turned that personal shift into a business.
BERO launched in late 2024, initially at Target and on Amazon. Within weeks, the Kingston Golden Pils hit the #1 spot in Amazon's Non-Alcoholic Beer best sellers list — a rank it has largely maintained since. That kind of sales velocity from a new brand is nearly unheard of in the NA space.
The name BERO is reportedly an anagram of "robe," nodding to Holland's personal transformation. Whether or not you care about the symbolism, the beer itself stands on its own merits.
Every BERO Flavor, Reviewed
Kingston Golden Pils
The flagship and the best seller for good reason. Clean, crisp lager with a slight hop bitterness and a grainy, bready base. It drinks authentically — no weird artificial sweetness or thin finish that plagues cheap NA beers. Serve very cold. This is the one to start with.
Kingston IPA
Tropical hop aroma with citrus and pine notes. The IPA has more complexity than the Golden Pils — you get genuine hop character that hop heads will appreciate. Slightly more bitter finish. If you were an IPA drinker before going NA, this is your beer.
Kingston Ale
The most malt-forward of the three — rounder, slightly sweeter, with a hint of caramel and biscuit. This is the gateway beer: easier to drink than the IPA, more character than the Golden Pils. Perfect for people who find IPAs too bitter but want something more interesting than a standard lager.
Our Verdict
BERO is not a celebrity vanity project. It's one of the best non-alcoholic beers available right now, full stop. The Golden Pils is genuinely excellent — crisp, drinkable, and free from the artificial aftertaste that plagues so many NA beers. The IPA satisfies hop cravings. The Ale is the most approachable of the three.
The #1 Amazon best-seller rank isn't just Tom Holland's fanbase driving purchases — it's repeat buyers who actually like the beer. At $14/6-pack, it's competitively priced against Athletic Brewing, which is the current gold standard. We rate it neck and neck with Athletic's Run Wild IPA.
Bottom line: Buy the Golden Pils variety pack. Start there.
If you love it, try the IPA. If you want something lighter, the Ale. All three are worth keeping in the fridge.
Frequently Asked Questions
How much alcohol is in BERO beer?
BERO contains less than 0.5% ABV — the FDA legal limit for "non-alcoholic." This is the same level as many fruit juices and kombucha. At this level, it is considered non-alcoholic and suitable for most people in recovery (though personal decisions vary — always consult your own guidelines).
What does BERO beer taste like?
The Kingston Golden Pils is clean, crisp, and lager-forward — slightly grainy with a light bitterness and a hint of hay. The IPA has genuine tropical hop aroma with citrus and pine. The Ale is maltier and rounder. All three are genuinely drinkable and avoid the thin, watery character of lesser NA beers.
Why did Tom Holland start BERO?
Tom Holland has been publicly open about stopping drinking in 2021 after a Dry January that turned permanent. He launched BERO in 2024 specifically because he felt there were no premium NA beers that felt aspirational or cool. The brand name (BERO) is an anagram of "robe" — a nod to his sobriety journey and personal growth.
Is BERO available in stores?
BERO launched primarily through Target and Amazon. As of early 2026, it's available at most Target locations nationally and is a consistent best seller in the Amazon NA Beer category. Availability is expanding rapidly.
How does BERO compare to Athletic Brewing?
Athletic Brewing has more variety (15+ SKUs) and a more established track record. BERO has better branding, is more widely available at Target, and the Golden Pils competes directly with Athletic's Run Wild IPA as a best-seller. For pure taste, they are extremely close — both are top-tier NA beers. See our full Athletic Brewing vs BERO comparison.