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Lyre's
World's #1 NA spirits brand
12 expressions · 60+ countries
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Ritual Zero Proof
#1 NA spirits in U.S. bars
Owned by Diageo · Mass distribution
Expression-by-Expression Comparison
American Malt
Richer, more complex. Better for Old Fashioneds.
Whiskey Alternative
Cleaner, lighter. Better for Whiskey Sours.
Dry London Spirit
More botanical depth, stronger juniper.
Gin Alternative
Softer, blends well in mixed drinks.
Agave Blanco
More earthy agave notes.
Tequila Alternative
Cleaner, better in Margaritas.
White Cane Spirit
Decent in Mojitos.
Rum Alternative
Slightly brighter, better for light rum cocktails.
Coffee Liqueur
Outstanding — best for NA Espresso Martinis.
N/A
Ritual doesn't make a coffee liqueur.
Italian Orange
Good Aperol substitute.
N/A
No direct Ritual equivalent.
The Verdict
Buy Lyre's if: You're making cocktails at home and want the best-tasting results. You want a coffee liqueur or aperitif. You want the most extensive range.
Buy Ritual Zero Proof if: You want something available at bars and restaurants. You're making light, mixer-driven cocktails where subtlety is an asset. You want Diageo's distribution guarantee that it'll be on shelves at your local liquor store.
FAQ
Which is better: Lyre's or Ritual Zero Proof?
Lyre's is better for taste and range breadth. Their American Malt and Coffee Liqueur are genuinely outstanding. Ritual Zero Proof is better for bar availability and is the more common choice at restaurants. For home cocktail making, we recommend Lyre's. For ordering at a bar, you'll more likely find Ritual.
Where is Ritual Zero Proof available?
Ritual Zero Proof was acquired by Diageo in 2024, meaning it now has enormous distribution via the world's largest spirits company. Available at most liquor stores, bars, and restaurants in the U.S., and increasingly worldwide.
Are Lyre's and Ritual Zero Proof both 0.0% ABV?
Yes. Both Lyre's and Ritual Zero Proof products are certified 0.0% ABV. Neither brand produces alcohol and then removes it — both use botanical infusion and extraction methods that start alcohol-free.