Bella Hadid's Kin Euphorics
Review: Do the Adaptogens Work?
Co-founded by a supermodel who swapped alcohol for adaptogens. We tested every flavor to see if the functional effects are real.
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Bella Hadid and Kin: The Real Story
Bella Hadid has been candid about her anxiety and mental health challenges for years. When she found herself at fashion week events and industry parties not wanting to drink, she struggled to find something that felt sophisticated and social. Most NA options, she said, made her feel like a child at the adult table.
She discovered Kin Euphorics — then a tiny startup — and became so convinced by the product that she became a co-founder and investor. She isn't just attaching her name to it; she's been deeply involved in flavor development and brand direction.
The adaptogens in Kin aren't marketing fluff. L-theanine, Schisandra, GABA precursors, and Damiana have legitimate research behind them. At the doses in Kin, the effects are subtle — but they are real, and noticeably different from just drinking sparkling water.
Every Kin Euphorics Flavor, Reviewed
Kin Bloom
Strawberry, white grape, rosemary citrus · All-day rosé alternative
The Kin Bloom is marketed as an 'all-day rosé' and that's exactly what it tastes like — light pink fruit, gently sweet, with a slightly floral, slightly bitter finish. The 24-pack on Amazon is remarkable value. This is the one to start with if you're new to Kin. Works great at dinner parties as a wine alternative.
Buy Kin Bloom 24-pack on AmazonLightwave
Lavender, vanilla, birch · Best for winding down
Lightwave is specifically designed for the evening wind-down — the adaptogens lean toward calm and relaxation rather than social energy. Lavender and vanilla are upfront, with a slightly woody, birch-like depth. Excellent alongside dinner or as a replacement for a glass of wine at the end of the day.
Buy Lightwave on AmazonFrequently Asked Questions
Does Kin Euphorics actually make you feel anything?
Yes — more than most functional drinks. Kin contains L-theanine (calm focus), Schisandra (mood support), GABA precursors, and Damiana (a mild herb with a long history of use as a social mood enhancer). Regular drinkers report a subtle social, slightly uplifted feeling after 1-2 cans. The effect is real but subtle — don't expect a buzz, expect a gentle shift.
How does Kin Euphorics taste?
Kin Bloom tastes like a rosé alternative — strawberry, white grape, and rosemary citrus with a lightly bitter finish. Lightwave is floral and calming — lavender, vanilla, birch. The flavors are sophisticated and dry rather than sweet. These are adult beverages, not sugary mocktails.
What is Bella Hadid's role at Kin Euphorics?
Bella Hadid is a co-founder and investor — not just an ambassador. She became involved with the brand early on after dealing with anxiety and looking for alcohol alternatives that were social and sophisticated. She has spoken extensively in interviews about using Kin at events instead of drinking.
Is Kin Euphorics safe?
Kin Euphorics uses adaptogens and herbs that have been used for centuries and are FDA-recognized as safe. The ingredients are clearly labeled. People who are pregnant, nursing, or on medications should check with a doctor as some adaptogens can interact with certain medications.